Live call intelligence · Newcastle, UK
SWP listens to every outbound call as it happens: it catches a missed disclosure before the rep starts the next sentence, and feeds them the right line while the customer's still on the phone. Built in Newcastle, proven across 9,000+ real UK calls.
9,184
calls processed
612hrs
conversation data
14
agents · beta customer
Proven in a one-month deployment inside a live sales operation — 14 agents, 9,000+ real calls, 600+ hours of conversation data. Not a simulation.
The Problem
The phone is the highest-leverage revenue channel — and the least instrumented part of the business. Managers review calls days later, if at all. Compliance is checked by hand, on a fraction of calls.
Ofgem, GDPR & FCA obligations on every call — with zero real-time guidance. Fines, violations, and lost contracts.
Managers review calls days later. No live visibility into tone, compliance, or rep behaviour while it still matters.
6–10 disconnected tools per sales op. Context is lost at every handoff. Productivity quietly destroyed.
No structured onboarding or coaching. Reps churn fast — costing £3k–£8k per replacement.
The Solution
SWP OS plugs into your existing telephony — it doesn't replace it. Listening, coaching, scoring, and reporting without ever breaking the rep's flow.
AssemblyAI streaming transcription evaluates the call as it happens — surfacing objection-handling prompts and coaching signals to the rep's screen before the call ends. A RAG-powered assistant answers questions mid-call, in context.
Live Call · AI Suggestion
Objection detected · "We've already got someone"
"It's not about replacing them — just checking you're still competitive. Takes two minutes. What are you paying now?"
Sentiment
Proven in Production
Calls processed
Hours of conversation data
Live agents (beta customer)
QA coverage on every call
Why SWP OS
Conversation intelligence is post-call. Diallers are just pipes. SWP OS combines live transcription, compliance, AI coaching, and the dialler in a single product.
| Capability | Live Transcription | Compliance | AI Coaching | Dialler |
|---|---|---|---|---|
| SWP OS | Yes | Yes | Yes | Yes |
| Gong / Chorus | Post-call | — | — | — |
| Aircall / JustCall | — | — | — | Yes |
| Salesloft / Outreach | — | — | — | Sequence-only |
The SWP Dialer
Most tools listen to your calls after they happen. The SWP Dialer is a real, browser-based phone built straight into SWP OS — so the moment a rep starts talking, the audio streams live into transcription, compliance and AI coaching. No downloads, no extra hardware, no second tool to pay for. Prefer your existing dialler? Bring your own (RingCentral, Aircall and more) and plug it in — but the SWP Dialer is the recommended way to get the full live experience.
Reps dial from their queue in one click — no softphone install, powered by Twilio media streams for crystal-clear connectivity.
Calls show a local area code to lift pick-up rates, with a dedicated caller ID assigned to each rep for accountability.
Every word is transcribed in real time, feeding the AI sales coach and the live compliance checklist as the conversation unfolds.
Work lists back-to-back and leave a pre-recorded voicemail in one tap — so reps spend their time talking, not dialling.
Recording disclosures and required talking points are tracked live on screen, with the call recorded and stored for review.
Already invested in RingCentral or Aircall? Integrate it with SWP OS and keep your numbers — switch to the SWP Dialer whenever you're ready.
In-Call Case Studies
SME Transport · 7m 04s
The platform caught a missing recording disclosure mid-close — and the rep recovered it in seconds, before the agreement.
Restaurant Owner · 9m 12s
Loss of control, then an existing-supplier objection — both flagged and recovered into a booked follow-up.
Manufacturing · 5m 26s
A gatekeeper block, flagged in real time — the rep pivoted and reached the decision maker.
The Vision
SWP is not another sales tool. Our mission is to transform millions of sales conversations into measurable performance improvements. Over the next five years, SWP aims to become the intelligence layer powering sales teams across the world — redefining how organisations coach, develop, and elevate their people.
01
A jurisdiction-configurable platform built to scale across markets and regulatory environments worldwide.
02
Turning live conversation data into continuous, measurable improvement in how every agent performs.
03
Compliance-first architecture, multi-tenant isolation, and the controls large organisations require at scale.
04
Setting the global standard for sales intelligence, real-time coaching, and agent development.